A Fresh Take On The Chatterbox Legend
When Mandarin Orchard Singapore first opened its doors in August 1971, it also introduced its 24-hour coffeehouse, Chatterbox, originally located at the Grand Tower along Orchard Road. Its menu featured a spread of local hawker fare—the first for any five-star hotel’s dining outlet in Singapore.
Almost five decades of providing an authentic dining experience at the heart of Orchard Road, Chatterbox was ready to take their vision a step further: From providing its heritage of local flavours and traditions at home, to creating a casual dining experience beyond Singapore. Chatterbox needed to package its stories and layers for an international audience. The Chatterbox Café brand was created by FITCH to introduce its new experience first in Hong Kong, within the K11 Art Mall.
At Chatterbox Café, customers can expect authentic Singapore flavours and spend time in charming interiors with modern touches that serve as playful reminders of times past—a continuing celebration of the Chatterbox heritage.
From the view of the main entrance of the café, a main signage in the logotype and the Chatterbox Café logo is seen at eye level. Both are in hairline brass and backed with a brass-framed rattan panel.
The identity is a more casual iteration of the Chatterbox brand, featuring ‘legendary chicken rice’ to confidently announce their famous Mandarin Chicken Rice, the all-time bestselling item on the menu that defined Chatterbox from the beginning. The ‘C’ is taken from the Chatterbox identity and set within a frame that allows a flexible system to be applied in various instances onto select brand colours and finishes.
The café interior walls provide an opportunity for the brand to showcase its heritage. Historical imagery is layered with brass cut-outs of the ‘C’ graphic device. A custom wall mural is artist-commissioned and features a tropical landscape of greenery and animals native to Singapore, with a skyline of HDB flats in the distant background.
To this day, Chatterbox has remained true to its original vision–celebrating the authentic flavours of Singapore. With the launch of Chatterbox Café, we welcome an international audience to celebrate the signature recipes that make this dining experience uniquely Singapore.
Experience by: FITCH Singapore