freyja
Beauty On The Pulse



To redefine what it means to be a beauty retail brand, FITCH worked with Freyja to create a brand identity and first ever make-up, skincare and lifestyle hub in Manila that is centred around the beauty of interaction and immersion.

It’s all about the latest and greatest. Pastel tones with pops of bright green across Freyja’s store graphics play to an energetic and confident retail experience where beauty enthusiasts can connect around social beauty bars, 1-to-1 make-up masterclasses, and show off their latest looks through their online community platform. Surrounding this experience, live billboards feature tips by brand champions, express lockers for click and collect purchases, and product features that easily adapt with trends.

Freyja is about rejecting traditional beauty retail, a brand not only supporting a community of beauty enthusiasts in the Philippines with an omnichannel experience of the latest and greatest products, but also empowering customers to define beauty their own way.

Experience by: FITCH Singapore






The thoughts and expertise of FITCH APAC.

SINGAPORE. HONG KONG. SHANGHAI. MUMBAI. DELHI.


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