K11 MUSEA
Creativity, Culture, and Innovation at your Fingertips



Located in Victoria Dockside, Hong Kong’s emerging arts and culture hub, K11 MUSEA is a new museum-retail destination that pushes the boundaries of what premium malls can offer. It is a gallery of timeless design and a Silicon Valley of culture, where the functional is elevated through classic but contemporary styling, flawlessly executed.

The elegance of the mall is reflected, not just in its aesthetic design and tasteful curation of art, but also in its exceptional retail experience, powered by FITCH’s mall operating platform ‘MXP’: a platform leveraging the ultra-luxury of K11 MUSEA and presented through a sophisticated and beautifully crafted digital experience. Such digital touchpoints include:

A website to explore the latest products, most popular dishes and hottest offerings, and to inspire with content-rich blogs and compelling itineraries.

A robust eCommerce capability, with events, tours, movies, food delivery and products easily accessible via an app, and a digital art tour that can be experienced at any moment. Members can also see, redeem, and enjoy privileges and offers.

A comprehensive concierge self-service kiosk that can be enjoyed at any pace. Klub points are earned, free parking offers are redeemed, and vehicles can be located from their parking spot. Tickets can also be purchased through digital payment.

And an interactive digital directory to find anything in just three steps. Wayfinding can be directed to mobile and restaurant reservations can be booked instantly.

MXP connects visitors at K11 MUSEA wherever they are and whenever they want, making every touchpoint, from physical locations at the mall to mobile experiences on-hand, the most seamless shopping experience possible. Through this partnership, we transformed the museum-mall into a one-of-a-kind destination where innovation and design can come to life, where people can inspire and be inspired, and where everyone can immerse in the finest art, shopping, dining and entertainment.

Experience by: FITCH Hong Kong
Photography: Courtesy of K11 MUSEA
︎ k11musea.com



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SINGAPORE. HONG KONG. SHANGHAI. MUMBAI. DELHI.


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