Transforming Education across the world
Nord Anglia Education (NAE) is a UK-based group of 66 premium international schools in 29 countries, inspiring more than 64,000 children around the world to shape their futures in a truly global environment. Their ethos is pushing the boundaries of traditional education, through stringent teacher recruitment and world class ongoing training and ground breaking global programmes with curriculum partners like The Juilliard School, UNICEF and the Massachusetts Institute of Technology.
For the past five years we have been the lead strategic and creative partner to NAE in their mission to transform education globally. A particular focus has been in China where we’ve supported their 15 schools, delivering a new educational approach in the country as regulations develop.
We developed the brand proposition and identity, and have brought it to life globally through a wide range of activity. Highlights include experience centres for parents to visit prior to new schools being built, thought leadership campaigns on the benefits of performing arts in partnership with The New York Times and building brand equity into school sports teams elevating sportsmanship around the world to British and US standards.
We have helped NAE bring their pedagogy to life for parents and students, focusing on experience led initiatives. This, together with customer centricity, brand consistency and continuous evolutions to future proof the business has made NAE a major player internationally and one of the top education brands in the world.
Experience by: FITCH Hong Kong